Tag Archives: brand strategy

influential brand advocates

Posted on December 8, 2010 by Chris Houchens

Lots of talk on Twitter lately about the connection between brand advocates and brand influencers. (by the way, you may know brand advocacy better by the term “word-of-mouth”) During these discussions, I tweeted: Advocacy depends on what you do. Influence … Continue reading →

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corporate memo stupidity

Posted on June 10, 2010 by Chris Houchens

GM has sent out a memo telling employees to stop refering to the Chevrolet brand as “Chevy.” From the Advertising Age Adages blog… The note said: “When you look at the most recognized brands throughout the world, such as Coke … Continue reading →

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rebranding the hut

Posted on June 19, 2009 by Chris Houchens

In one of the worst “re-branding” moves that I’ve ever seen, Pizza Hut is dropping pizza from its name and will now be known in some locations as just ‘The Hut‘. What a great move. Trash over 50 years of … Continue reading →

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connecting the dots

Posted on March 17, 2009 by Chris Houchens

Another printed newspaper went away today and with typical media self-absorption, the paper reported their own obituary with an in-depth report complete with a full page front page farewell. This death comes on the tails of last week’s Pew Research report that apparently … Continue reading →

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Suicide Attempts at 10 2 and 4

Posted on September 28, 2006 by Chris Houchens

You can pay a lot of money to have your logo placed everywhere. Even in places where you have no control over how your brand is presented. Sometimes you can stay top of mind with a strategy like that. And … Continue reading →

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