Tag Archives: brand strategy

brand strategy lessons from zappos cyberattack

Posted on January 16, 2012 by Chris Houchens

Online retailer Zappos has been attacked via one of their servers in Kentucky. (yes, we have servers and electricity in Ky.) Anyone who has spent any amount of time following me or listening to me speak knows I love to … Continue reading →

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white (flag) coke

Posted on December 2, 2011 by Chris Houchens

It’s something I say a lot… You don’t own your brand. You can (and should) develop a brand strategy to guide the message, but ultimately the attributes of the brand rest in the hands of the market. Coca-Cola is getting … Continue reading →

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the uninspired white meat

Posted on March 8, 2011 by Chris Houchens

The National Pork Board has announced that, starting today, they will abandon their 25 year old tagline for pork, “The Other White Meat”, for a new slogan: “Pork: Be Inspired.” Their new website, PorkBeInspired.com, has more info on the new … Continue reading →

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how the brand extension cookie crumbles

Posted on January 27, 2011 by Chris Houchens

There’s a great marketing lesson to be gleaned from recent news about Girl Scout cookies. The Girl Scouts have announced they are downsizing the varieties of cookies they sell to just six flavors. They’ll now just offer Thin Mints, Do-Si-Dos, Trefoils, … Continue reading →

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the jolly old brand

Posted on December 20, 2010 by Chris Houchens

I had been thinking about writing a Christmas post, but couldn’t come up with an idea. Then I realized I’d already written the post; it was just ensconced in a book. What follows is an excerpt (pages 53-56) from Chapter 7 (Brands are … Continue reading →

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