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Tag Archives: brand strategy
brand strategy lessons from zappos cyberattack
Online retailer Zappos has been attacked via one of their servers in Kentucky. (yes, we have servers and electricity in Ky.) Anyone who has spent any amount of time following me or listening to me speak knows I love to … Continue reading
Posted in branding, online, strategy
Tagged bran, brand strategy, communication, crisis management, cyber attack, zappos
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white (flag) coke
It’s something I say a lot… You don’t own your brand. You can (and should) develop a brand strategy to guide the message, but ultimately the attributes of the brand rest in the hands of the market. Coca-Cola is getting … Continue reading
Posted in branding, strategy
Tagged brand strategy, coca-cola, packaging, santa claus
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the uninspired white meat
The National Pork Board has announced that, starting today, they will abandon their 25 year old tagline for pork, “The Other White Meat”, for a new slogan: “Pork: Be Inspired.” Their new website, PorkBeInspired.com, has more info on the new … Continue reading
Posted in branding
Tagged agriculture, bestof2011, brand equity, brand strategy, pork, slogans, taglines
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how the brand extension cookie crumbles
There’s a great marketing lesson to be gleaned from recent news about Girl Scout cookies. The Girl Scouts have announced they are downsizing the varieties of cookies they sell to just six flavors. They’ll now just offer Thin Mints, Do-Si-Dos, Trefoils, … Continue reading
Posted in branding
Tagged bestof2011, brand extensions, brand strategy, girl scout cookies, girl scouts
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the jolly old brand
I had been thinking about writing a Christmas post, but couldn’t come up with an idea. Then I realized I’d already written the post; it was just ensconced in a book. What follows is an excerpt (pages 53-56) from Chapter 7 (Brands are … Continue reading
Posted in branding, marketing
Tagged brand strategy, brand zeitgeist, christmas, coca-cola, holiday marketing, santa claus
6 Comments

