Online retailer Zappos has been attacked via one of their servers in Kentucky. (yes, we have servers and electricity in Ky.) Anyone who has spent any amount of time following me or listening to me speak knows I love to…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
brand strategy lessons from zappos cyberattack
Tagged with: bran, brand strategy, communication, crisis management, cyber attack, zappos
Posted in branding, online, strategy
Posted in branding, online, strategy
white (flag) coke
It’s something I say a lot… You don’t own your brand. You can (and should) develop a brand strategy to guide the message, but ultimately the attributes of the brand rest in the hands of the market. Coca-Cola is getting…
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the uninspired white meat
The National Pork Board has announced that, starting today, they will abandon their 25 year old tagline for pork, “The Other White Meat”, for a new slogan: “Pork: Be Inspired.” Their new website, PorkBeInspired.com, has more info on the new…
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Tagged with: agriculture, bestof2011, brand equity, brand strategy, pork, slogans, taglines
Posted in branding
Posted in branding
how the brand extension cookie crumbles
There’s a great marketing lesson to be gleaned from recent news about Girl Scout cookies. The Girl Scouts have announced they are downsizing the varieties of cookies they sell to just six flavors. They’ll now just offer Thin Mints, Do-Si-Dos, Trefoils,…
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Tagged with: bestof2011, brand extensions, brand strategy, girl scout cookies, girl scouts
Posted in branding
Posted in branding
the jolly old brand
I had been thinking about writing a Christmas post, but couldn’t come up with an idea. Then I realized I’d already written the post; it was just ensconced in a book. What follows is an excerpt (pages 53-56) from Chapter 7 (Brands are…
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Tagged with: brand strategy, brand zeitgeist, christmas, coca-cola, holiday marketing, santa claus
Posted in branding, marketing
Posted in branding, marketing
