Tag Archives: blogs

mommy blog versus the big O

Posted on June 30, 2008 by Chris Houchens

One of the 5 or so books that are in my head ready to be written is about the marketing power of Oprah. It’s tentatively titled “The Oprah Effect” and it would look at the products/services/people that she has “touched”. … Continue reading →

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tuned in minority

Posted on June 11, 2008 by Chris Houchens

It has struck me in the last few days how “in-tune” an internet reader is as opposed to the masses that get fed by the 24 hour news cycle. I started noticing the Killer Tomato scare in the mainstream media … Continue reading →

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give me 6 months

Posted on May 26, 2008 by Chris Houchens

I don’t mean to keep hatin’ on ‘em, but it’s just such easy pickings. From AdAge, about blog coverage of American’s $15 bag PR fiasco, Mr. Flanagan, who felt media coverage of the announcement and on some blogs was very … Continue reading →

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junk in the trunk

Posted on January 1, 2008 by Chris Houchens

I have a love-hate relationship with Penelope Trunk. On one hand, she does sometimes have a far-sighted vision for where the concept of “work” is going and how to deal with the realities of the new workplace. Sometimes, she gives … Continue reading →

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Mr Splashy Pants

Posted on December 6, 2007 by Chris Houchens

Greenpeace has been running a poll to name some whales that are traveling in the Pacific. 29 of the 30 nominations are for either mythical, Zen-ish, or new-age-type names like Kaimana, Shanti, and Aurora. And then scanning down the list, … Continue reading →

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