Tag: blogs

PR firms and bloggers are like matches and gasoline

Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it incorrectly and it blows up with disastrous consequences. I am amazed at the number of PR firms who have

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moving a blog from blogspot to wordpress

I’m normally just an occasional lurker in the weekly #blogchat on Twitter. But Sunday night’s #blogchat was about changing blogging platforms — a subject that I’ve had intimate experience with. I started blogging in January 2005 on Blogger at http://shotgunconcepts.blogspot.com

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guesting at B2CMarketingInsider

I was delighted when Brian Rice recently invited me to do a guest blog post for his B2C Marketing Insider. (It also allowed me an opportunity to shill Brand Zeitgeist again!) My guest post is a little different from what

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i’m here — hope you are too

If you’re reading this in your rss feed reader, then you’ve made it with me to the new blog. As I said in the last blogspot post, I should have done this a long time ago and really should have

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the last blogspot post

It’s something that I should have done a long time ago, but this weekend, I am biting the bullet. Effective 7-feb-2009, I am moving the Shotgun Marketing Blog to a new location at my business site at http://shotgunconcepts.com/ If I

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mommy blog versus the big O

One of the 5 or so books that are in my head ready to be written is about the marketing power of Oprah. It’s tentatively titled “The Oprah Effect” and it would look at the products/services/people that she has “touched”.

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tuned in minority

It has struck me in the last few days how “in-tune” an internet reader is as opposed to the masses that get fed by the 24 hour news cycle. I started noticing the Killer Tomato scare in the mainstream media

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