Blog Archives

oprah hates your billboard

Posted on October 17, 2011 by Chris Houchens — 2 Comments ↓

I don’t think Oprah would be happy that you put a QR code on a billboard. But put aside the whole distracting driving and near certain chance of death thing and just use some common sense. In this great article about…

Tagged with: billboards, mobile, oprah, qr_code
Posted in advertising, online, strategy

Same Bat Time : Same Bat ?

Posted on August 16, 2006 by Chris Houchens

Quick. What’s wrong with this billboard?(Other than the fact that they make a weird couple.) You’d think a TV station would know something about advertising. But, you’d be wrong. Forgetting one detail makes the entire thing useless. Maybe the dog…

Tagged with: ad copy, ad design, billboards, bowling green, logos, radar the weather dog, tv
Posted in advertising

Apprentice Marketing

Posted on March 21, 2006 by Chris Houchens

I thought there might not be any teachable moments in marketing with this season of The Apprentice. But then last night, the tide changed with 3 good marketing points. 1) I preach to clients and speaking audiences all the time…

Tagged with: billboards, graphic design, the apprentice, wku
Posted in advertising, marketing

Maybe they were too focused on the Ampersand

Posted on January 18, 2006 by Chris Houchens

It’s all over the blogosphere [Scoble] [Rogue] [AdRants] [etc]..but I thought I needed to add my 2 cents as well. You may have the biggest-most-hugest-earth-shattering ad budget the world has ever seen…but you have to exercise just a little common…

Tagged with: at&t, billboards, blogs
Posted in advertising, marketing, strategy

What’s Wrong with this Billboard?

Posted on November 2, 2005 by Chris Houchens

I pass this billboard everyday…and it irritates me a little more each day. Since it’s not a great photo (taking pics in moving traffic is always a challenge), the billboard consists of a stock photo of a generic white bread…

Tagged with: billboards
Posted in advertising, strategy