Tag Archives: big ideas

may i have your attention

Posted on March 3, 2009 by Chris Houchens

I had a conversation today where one of the participants said that most people consider advertising annoying. I responded that people don’t think advertising is annoying. They think irrelevant advertising is annoying. But these days it’s hard to separate the … Continue reading →

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maslow’s business strategy

Posted on February 3, 2009 by Chris Houchens

I had no blog posts last week. I also had no power. I had no heat. Each day, I fought windmills. Finding a place to keep the family warm. Cleaning up from where the trees crashed into the house and … Continue reading →

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maybe you should cancel your meeting

Posted on January 14, 2009 by Chris Houchens

Here’s something that sounds weird coming from me: Most conferences and meetings are a complete waste of time/money/resources for both organizers and attendees. I do several events a year as a marketing speaker. Since, no matter what business you’re in, … Continue reading →

Posted in speaking, strategy | Tagged , , , , | 2 Comments

stories

Posted on November 10, 2008 by Chris Houchens

So over the past two years gas prices rose about $2/gallon from what they were. Supply and demand? That can’t be causing it. The oil companies were sticking it to us. Let’s start a chain email to not buy gas … Continue reading →

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old vs new

Posted on September 16, 2008 by Chris Houchens

According to Emily Post, the classic correct formal introduction is along the lines of: “Mrs. Jones, may I present Mr. Smith? Of course, that devolved into either introducing oneself or something casual along the lines of: “This is my friend, … Continue reading →

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