Tag: big ideas

the one about the music industry and record stores

Several years ago as a marketing consultant, I had a few independent record stores as clients. And I’ve had several other bigger music industry clients that I’ve done marketing projects for over the years. So it was with great interest

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insurgents in your organization

Late last week, Alex Bogusky was elevated from CD of Crispin Porter + Bogusky to “Chief Creative Insurgent” of the ad agency’s parent company MDC Partners. Hmmm. Since, by definition, an insurgent is a rebel who revolts against authority or acts

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the one where I talk about international marketing

In late November, I was fortunate enough to be included in the third of three groups of American entrepreneurs invited to London by British Airways as a part of their Face of Opportunity conferences. I’ve often said that it should

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the little things

People get excited about and take photos of little bottles of shampoo. Studies show that tips increase when the diner is given an after-dinner mint and the tip increases even more when the mint is personally handed to the diner

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marketing using fear

In today’s economic climate, I see lots of companies abandoning sound marketing strategy and retreating to adopt a fear based marketing strategy. While fear can motivate, it also camouflages real underlying problems. If you want to survive these unsure times,

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may i have your attention

I had a conversation today where one of the participants said that most people consider advertising annoying. I responded that people don’t think advertising is annoying. They think irrelevant advertising is annoying. But these days it’s hard to separate the

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maslow’s business strategy

I had no blog posts last week. I also had no power. I had no heat. Each day, I fought windmills. Finding a place to keep the family warm. Cleaning up from where the trees crashed into the house and

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