Several years ago as a marketing consultant, I had a few independent record stores as clients. And I’ve had several other bigger music industry clients that I’ve done marketing projects for over the years. So it was with great interest…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
the one about the music industry and record stores
insurgents in your organization
Late last week, Alex Bogusky was elevated from CD of Crispin Porter + Bogusky to “Chief Creative Insurgent“ of the ad agency’s parent company MDC Partners. Hmmm. Since, by definition, an insurgent is a rebel who revolts against authority or acts…
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the one where I talk about international marketing
In late November, I was fortunate enough to be included in the third of three groups of American entrepreneurs invited to London by British Airways as a part of their Face of Opportunity conferences. I’ve often said that it should…
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Tagged with: bestof2009, big ideas, british airways, chevy nova, international marketing, london
Posted in marketing, strategy
Posted in marketing, strategy
the little things
People get excited about and take photos of little bottles of shampoo. Studies show that tips increase when the diner is given an after-dinner mint and the tip increases even more when the mint is personally handed to the diner…
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marketing using fear
In today’s economic climate, I see lots of companies abandoning sound marketing strategy and retreating to adopt a fear based marketing strategy. While fear can motivate, it also camouflages real underlying problems. If you want to survive these unsure times,…
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Tagged with: bestof2009, big ideas, communication, customer service
Posted in branding, marketing, strategy
Posted in branding, marketing, strategy
