Tag Archives: big ideas

the one about the music industry and record stores

Posted on November 27, 2011 by Chris Houchens

Several years ago as a marketing consultant, I had a few independent record stores as clients. And I’ve had several other bigger music industry clients that I’ve done marketing projects for over the years. So it was with great interest … Continue reading →

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insurgents in your organization

Posted on January 26, 2010 by Chris Houchens

Late last week, Alex Bogusky was elevated from CD of Crispin Porter + Bogusky to “Chief Creative Insurgent“ of the ad agency’s parent company MDC Partners. Hmmm. Since, by definition, an insurgent is a rebel who revolts against authority or acts … Continue reading →

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the one where I talk about international marketing

Posted on December 11, 2009 by Chris Houchens

In late November, I was fortunate enough to be included in the third of three groups of American entrepreneurs invited to London by British Airways as a part of their Face of Opportunity conferences. I’ve often said that it should … Continue reading →

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the little things

Posted on May 26, 2009 by Chris Houchens

People get excited about and take photos of little bottles of shampoo. Studies show that tips increase when the diner is given an after-dinner mint and the tip increases even more when the mint is personally handed to the diner … Continue reading →

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marketing using fear

Posted on March 11, 2009 by Chris Houchens

In today’s economic climate, I see lots of companies abandoning sound marketing strategy and retreating to adopt a fear based marketing strategy. While fear can motivate, it also camouflages real underlying problems. If you want to survive these unsure times, … Continue reading →

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