Tag: bestof2012

best of 2012

Another year has come and gone. As I do every year … [2005] [2006] [2007] [2008] [2009] [2010] [2011] … I present what were the biggest hits of 2012 on the blog for you to revisit if you’re a regular

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tradition

I am a staunch traditionalist. There’s a reason things have been done the same way for a long time. It’s because those things work. Ain’t broke, don’t fix. Every year around this time, magazines and TV shows start to wear

Posted in media, other Tagged with: , , ,

the people at your event have to pee

I will be moderating a panel discussion later in the month about “creating great events” which has prompted me to think about what’s essential in creating and marketing an event. Events have the ability to build awareness and create personal

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jc penney failure

I’m typically not one to root for something to fail, but I will make exceptions. Ever since the “rebranding” of JC Penney JCP back in February, I’ve boycotted the store and waited for the day that their marketing stupidity would

Posted in advertising, branding, strategy Tagged with: , , , ,

AAA Marketing

Back in the day, small biz owners thought they were über-clever when they named their buisness something like ‘AA Plumbers’. It was a telephone strategy so that they would appear first in the Yellow Pages or other directory listings. Flash

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the one where I talk about kotex

When most brands try to integrate their social media and traditional marketing, it’s … awkward. Here’s a current commercial for a brand and a product I am biologically unable to connect to: You know what helps says the hipster female

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brand leadership

Strong brands have strong leaders with strong personalities. This branded leadership will help organizations succeed because the audience will have confidence that the leaders will respond to their needs. Leaders of the organization (at all levels) can influence brand perception.

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