Tag: bestof2011

best of 2011

I do it every year … [2005] [2006] [2007] [2008] [2009] [2010] … so I can’t stop now. For new readers or people who are just discovering my content, I always do a list of my favorite / top /

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barbers don’t cut their own hair

A quick follow up thought to my post last week about a PR firm’s debacle… Barbers don’t cut their own hair. The cobbler’s children have no shoes. A lawyer who represents himself has a fool for a client. And marketers

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PR firms and bloggers are like matches and gasoline

Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it incorrectly and it blows up with disastrous consequences. I am amazed at the number of PR firms who have

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marketing in the stream

Since the days of the Cluetrain, it is accepted mantra that “markets are conversations”. However, I think this idea only seeped down to the creative and strategy levels in marketing. We really need to start paying more attention to media

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the personal branding myth

I’m tired of the personal branding shtick. People are people. Brands are brands. Are there people who are also simultaneously brands? Sure. Madonna, Seth Godin, Lady Gaga, Warren Buffett, Oprah, Richard Branson, Steve Jobs, and many more. If you can

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just DO something

I saw a friend at lunch today and our conversation centered around business, the economy, and the fact that everyone seems to be on hiatus. They’re waiting for things to change before they get back into full gear. Our talk

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the one where I offer $500 for a burger

Ever feel like you get attacked by a certain topic? The universe is assaulting me with In-N-Out Burger. Just a few examples: Earlier this year, the advertising class I teach delved into a long discussion about the brand equity of

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