Tag Archives: bestof2009

hey brother, can you spare a dime? I’m a little venti

Posted on March 18, 2009 by Chris Houchens

Starbucks is concerned that you think a $4 cuppajoe is an extragavance in a tight economy. They’re planning an ad campaign to rid your little mind of the “myth” of a $4 sbux treat. Since they’re knee-jerking and killing the … Continue reading →

Posted in marketing | Tagged , , , | 6 Comments

marketing using fear

Posted on March 11, 2009 by Chris Houchens

In today’s economic climate, I see lots of companies abandoning sound marketing strategy and retreating to adopt a fear based marketing strategy. While fear can motivate, it also camouflages real underlying problems. If you want to survive these unsure times, … Continue reading →

Posted in branding, marketing, strategy | Tagged , , , | 1 Comment

maybe you should cancel your meeting

Posted on January 14, 2009 by Chris Houchens

Here’s something that sounds weird coming from me: Most conferences and meetings are a complete waste of time/money/resources for both organizers and attendees. I do several events a year as a marketing speaker. Since, no matter what business you’re in, … Continue reading →

Posted in speaking, strategy | Tagged , , , , | 2 Comments

ad and marketing phrases that I hate

Posted on January 5, 2009 by Chris Houchens

Don’t make me hate you. Don’t use these. new state of the art websiteAs opposed to our old website which was run by steam and coal. got (insert product here)?We got milk and that was enough. Thanks. free giftEver paid … Continue reading →

Posted in advertising, marketing | Tagged , , , | 4 Comments