Tag: bestof2009

best of 2009

People hate year end lists. But at the end of each year that I have blogged, I have done a list of top / favorite posts from the previous year. You can peruse previous years here: [2005] [2006] [2007] [2008] I basically

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the one where I talk about international marketing

In late November, I was fortunate enough to be included in the third of three groups of American entrepreneurs invited to London by British Airways as a part of their Face of Opportunity conferences. I’ve often said that it should

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do as they say not as they do

Q. — As a general rule, what industry (as a whole) has the worst web sites? A. — Ad Agencies. I’ve noticed most agency web sites have a few common characteristics: Rule #1: Flash! Staff / Management Bios: Wacky, fun,

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your company’s looming social media disaster

Think about if you’ve met any of these cutting edge people… Remember when the Macarena came out? You probably danced it at some public gathering for the few weeks it was popular. Then it went away. And then a few

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the little things

People get excited about and take photos of little bottles of shampoo. Studies show that tips increase when the diner is given an after-dinner mint and the tip increases even more when the mint is personally handed to the diner

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hey brother, can you spare a dime? I’m a little venti

Starbucks is concerned that you think a $4 cuppajoe is an extragavance in a tight economy. They’re planning an ad campaign to rid your little mind of the “myth” of a $4 sbux treat. Since they’re knee-jerking and killing the

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marketing using fear

In today’s economic climate, I see lots of companies abandoning sound marketing strategy and retreating to adopt a fear based marketing strategy. While fear can motivate, it also camouflages real underlying problems. If you want to survive these unsure times,

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