Tag Archives: bestof2007

artificial networks

Posted on October 9, 2007 by Chris Houchens

Both online and offline, there’s been a surge in the concept of “networks” as a marketing tool. And websites and groups have sprung up to capitalize on the phenomenon. As people clamor to build their personal networks for business, they … Continue reading →

Posted in marketing, online | Tagged , , , , | 3 Comments

square hole round peg problems

Posted on September 26, 2007 by Chris Houchens

Here’s the thing that people get wrong about their web presence: It’s not about building a second version of yourself, your business, or your industry online. It’s about starting fresh with a new platform to reach a new audience. But … Continue reading →

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guerrillas peeing in the ocean

Posted on August 29, 2007 by Chris Houchens

Normally, I’m a cynic when it comes to the concept of guerrilla marketing. There are several reasons:–As with most marketing platforms, it’s misunderstood. People call some things guerrilla marketing that really aren’t.–Some guerrilla marketing tactics should be part of a … Continue reading →

Posted in marketing | Tagged , , | 4 Comments

What are you selling?

Posted on August 9, 2007 by Chris Houchens

In my hometown, there’s an annual downtown event that celebrates different nationalities. During this celebration of different cultures, there has been a three-on-three basketball tournament, “Teen Idol” competition, and they sell lots of funnelcakes and corndogs. The organizers say that … Continue reading →

Posted in marketing, strategy | Tagged , , | 1 Comment

Salespeople types

Posted on June 2, 2007 by Chris Houchens

Lots of people confuse sales with marketing and vice versa. Sales is an important function of marketing and sometimes that function is carried out by salespeople. Unfortunately, good salespeople are hard to find. I’m sure you’ve run across one or … Continue reading →

Posted in marketing | Tagged , , , | 4 Comments