Tag Archives: bestof2006

Marketing a Startup

Posted on June 1, 2006 by Chris Houchens

Last night, I flipped through the new June 2006 issue of Business2.0 which is usually a pretty good read. However, I got mad last night when I read this issue’s cover story about “the 16 steps to building a bulletproof … Continue reading →

Posted in marketing | Tagged , , | 2 Comments

Who’s in Charge Here?

Posted on May 25, 2006 by Chris Houchens

Two stories…see which one you recognize…. (Story #1)So a guy walks into the doctor’s office to have some pre-operative tests and to sign the waiver before his brain surgery next week…. DOCTOR:“I’ve gone over your MRI several times. I plan … Continue reading →

Posted in advertising | Tagged , , | 2 Comments

The New Business Strategy Model

Posted on April 13, 2006 by Chris Houchens

Dmitry Linkov is a consultant and entrepreneur in Moscow and has been a friend of the Shotgun Marketing Blog for several months as a reader and commenter. Dmitry is currently working on a project and is soliciting ideas and quotes … Continue reading →

Posted in strategy | Tagged , , , | 1 Comment

Blogs as a Marketing Research Tool

Posted on April 11, 2006 by Chris Houchens

Alex asks the following question in the comments of my recent marketing research post…. “I know it’s not hugely scientific, but I’m sure with a little imagination a decent blog could provide businesses with very useful focus group style feedback.Comments … Continue reading →

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Lies, Damned Lies, and Statistics

Posted on April 10, 2006 by Chris Houchens

I see alot of misplaced gusto for marketing. Some of it comes in the form of bad print or broadcast advertising. And while bad ads or bad media buys are not as effective as they could be, at least they’re … Continue reading →

Posted in marketing, strategy | Tagged , , , , | 1 Comment