Tag Archives: bestof2005

Brand it

Posted on July 19, 2005 by Chris Houchens

One of the local Chambers of Commerce is having a press conference this week to “unveil” their new brand for economic development efforts. That’s interesting. I’m having a press conference next week to unveil my new personality and what people … Continue reading →

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North!

Posted on July 7, 2005 by Chris Houchens

While preparing a presentation a few days ago, I came across a quote that was a perfect fit for a book I recently read. Seth Godin’s “All Marketers are Liars” deals with marketers telling stories that consumers want to believe. … Continue reading →

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Medieval Venture Capitalists

Posted on May 25, 2005 by Chris Houchens

Here’s a little history lesson for you… When Johannes Gutenberg invented the printing press in 1436, entrepreneurs rushed to find venture capitalists to fund massive libraries and bookstores to hold all those books. Pets Library was dedicated to all those … Continue reading →

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