Tag Archives: behaviorial marketing

the anti lemmings

Posted on March 18, 2010 by Chris Houchens

While mass communication has become more individualized and singular in focus, there’s still a feeling, that in order to have any effect, you have to spread your message to thousands (millions?). That’s not always true. You don’t need a big … Continue reading →

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Death and Taxes

Posted on January 24, 2006 by Chris Houchens

Just when you get sick of Santa Claus in every ad…here comes Uncle Sam and April 15. This year, more than ever, I’ve seen a huge marketing push for the BIG REFUND. If you go to this tax preparer, they … Continue reading →

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Marketing Lies

Posted on October 7, 2005 by Chris Houchens

Monday is Columbus Day…commemorating the date that Christopher Columbus “discovered America”. I’m sure the Native Americans, Joao Vaz Corte-Real, Leif Ericson, John Cabot, Amerigo Vespucci, and others would debate the validity of that claim. And yet if you ask any … Continue reading →

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