World Tea Expo

One of the neat things I love about delivering marketing keynotes and presentations across the country is the variety of disciplines, industries, and people I get to meet. At a meeting, I get to “be a part” of an industry that I may have never experienced before. I’m looking forward to a meeting next year that I’m sure I will enjoy.

I’ve been asked to deliver a marketing presentation at the 2nd annual World Tea Expo at the Georgia World Congress Center in Atlanta, GA on June 10th at 11:00am.

I’ll be discussing building a marketing plan for the US and international visitors at the expo. If you’re into “tea”, make plans now to attend. The World Tea Expo is the largest trade-only conference in the world showcasing tea and tea-related products. Registration starts in November and I’ll also have a more detailed synopsis of my talk.

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Sherman’s Branding to the Sea

Apparently, I have not captured the attention of civic leaders with my rants, ridicule, and general hatred of the fallacy of “re-branding” a city/ state /or any product

Another city has jumped on the branding bandwagon…Atlanta.

The slogan behind their new logo is the 3 “O’s”…Opportunity – Optimism – Openness

I have a few other suggestions for slogans…
–Atlanta – You’ve connected in the airport. Try staying longer
–Atlanta – Come to Peachtree Street. No, the other one. No, the other one…
–Atlanta – Come for the traffic. Stay for the congestion.
–Atlanta – Coke & CNN
And of course..
–Hot-lanta

The My-Lanta Blog has some neat/funny variations of the logo that represents “all the best that Atlanta has to offer”. (Family friendly warning – some are slightly vulgar)

Link::“Official” Atlanta Brand site

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