I was perusing the Sunday coupons and saw that Chiquita has launched a brand extension called Fruit Bites….cut apples in bags that the kiddies can take to school.
1) Apples are pretty portable in the natural state…why is this product needed?
2) What happens to apples when you cut them?…How many preservatives will they throw to the natural apple to keep it from turning brown?
3) Why do companies brand extend themselves to death?
4) Why will consumers grab onto this?