Blog Archives

linguistical maneuvers

Apple wants the iPad 3 to be called the “new iPad”. This poses some questions for the future. What happens when the next incarnation of the iPad arrives? Will we call it the newer iPad? At that point, what will

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Posted in branding

brand leadership

Strong brands have strong leaders with strong personalities. This branded leadership will help organizations succeed because the audience will have confidence that the leaders will respond to their needs. Leaders of the organization (at all levels) can influence brand perception.

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Posted in branding, strategy

three commencement addresses that are worth your time

‘Tis the season for people to sit in hot black robes and listen to vague motivational pomptitude (and circumstanitude). Out there in the cultural zeitgeist, I think there are three commencement addresses that are worth your time. These three are

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Posted in speaking

the daily disappointment

So yesterday, I was all giddy (in a professional way) about the advent of The Daily, the world’s first news publication built specifically for a tablet (read: iPad). I actually “tuned-in” for the live stream of the launch (which began

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Posted in media, online

i-ad

Minimal copy. Clean layout. Easily recognizable logo. The Apple look. Pass it on…SharePrintEmailDiggReddit

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Posted in advertising

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