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Tag Archives: agriculture
the uninspired white meat
The National Pork Board has announced that, starting today, they will abandon their 25 year old tagline for pork, “The Other White Meat”, for a new slogan: “Pork: Be Inspired.” Their new website, PorkBeInspired.com, has more info on the new … Continue reading
Posted in branding
Tagged agriculture, bestof2011, brand equity, brand strategy, pork, slogans, taglines
2 Comments
Wine, cheese, and Tractors
First…a delightful tangent story….. A few years ago, I boarded a flight in Nashville and found the entire C-level management team of the Tractor Supply Company (TSC) seated around me. Apparently, TSC was being featured in that month’s new issue … Continue reading
