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monday morning quarterbacks

We’re in the 24-hour period when everyone in America is an ad critic, but it’s not as great this year. As I tweeted during the “big game”: One of the few times in recent years that the #SuperBowl game was

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creepy fancy feast

The first time I saw this my immediate thought was that it was some sort of joke. But the punchline never came. It’s real. Obviously, I’m not in the target demo of “cat lady wanting love”, but I’m dumbfounded (and

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Posted in advertising

so bad it’s good

On the local level, small businesses develop their print/broadcast creative for ad campaigns in 1 of 4 ways: Some entrepreneurs are either creative or stole somebody else’s good idea. (the best ideas are always stolen ideas) These people either have

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Posted in advertising, marketing

may i have your attention

I had a conversation today where one of the participants said that most people consider advertising annoying. I responded that people don’t think advertising is annoying. They think irrelevant advertising is annoying. But these days it’s hard to separate the

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Posted in advertising

illinois furniture store ad

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the most annoying banner ad of all time

Here’s one of my online marketing rules. Audio that auto-plays on a website is bad. The main reason is simple. Studies show that the majority of web browsing is done at the workplace. Auto-play audio alerts fellow cube dwellers or

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Posted in advertising, marketing, online

just use the other ad

Good points made in this Ad Report Card article from Slate about what’s killing the effectiveness of online video ads. Just like “in the good old days” when all businesses threw up a website that was nothing more than a

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Posted in advertising, online

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