Blog Archives

we’ve got trouble right here in Newspaper City

Posted on December 2, 2009 by Chris Houchens

For several months, the Newspaper Association of America has offered a series of free, downloadable print and digital ads that papers can run. The ads mostly talk to readers but are actually subversively directed at advertisers. Newspapers are not in…

Tagged with: ad copy, newspapers
Posted in advertising, branding, media

ad and marketing phrases that I hate

Posted on January 5, 2009 by Chris Houchens

Don’t make me hate you. Don’t use these. new state of the art websiteAs opposed to our old website which was run by steam and coal. got (insert product here)?We got milk and that was enough. Thanks. free giftEver paid…

Tagged with: ad copy, bestof2009, commercials, rants
Posted in advertising, marketing

illinois furniture store ad

Posted on December 31, 2008 by Chris Houchens

Pass it on…SharePrintEmailDiggReddit

Tagged with: ad copy, ad design, funny
Posted in advertising

just use the other ad

Posted on November 26, 2008 by Chris Houchens

Good points made in this Ad Report Card article from Slate about what’s killing the effectiveness of online video ads. Just like “in the good old days” when all businesses threw up a website that was nothing more than a…

Tagged with: ad copy, ad design, internet marketing, radio, tv
Posted in advertising, online

sing what’s in the brackets

Posted on July 1, 2008 by Chris Houchens

Shotgun Marketing Blog presents: Real Media Spending Cutbacks[Real Media Spending Cutbacks!] Today we salute you, Mr. Anheuser-Busch Media Buyer.[Mr. Anheuser-Busch Media Buyer!] Anheuser-Busch has slashed radio spending that will hurt the broadcasting industry especially large radio companies like Clear Channel.[Let’s…

Tagged with: ad copy, commercials, radio
Posted in advertising, media