Blog Archives

barbers don’t cut their own hair

A quick follow up thought to my post last week about a PR firm’s debacle… Barbers don’t cut their own hair. The cobbler’s children have no shoes. A lawyer who represents himself has a fool for a client. And marketers

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Posted in marketing, strategy

social media math

This post is not about the numbers. It’s about common sense. It doesn’t really matter how many followers you have or what your Klout score is — just as long as you’re using those social media channels to engage your

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Posted in advertising

the new principles of Advertising

Do you know someone who needs a better understanding of the “new” world of media, advertising, and PR? From 24-Jan to 13-May, I’ve been asked to teach an online course on the Principles of Advertising for Western Kentucky University. Officially,

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Posted in advertising, marketing, media

do as they say not as they do

Q. — As a general rule, what industry (as a whole) has the worst web sites? A. — Ad Agencies. I’ve noticed most agency web sites have a few common characteristics: Rule #1: Flash! Staff / Management Bios: Wacky, fun,

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Posted in advertising, online

best creative clip I’ve ever seen on YouTube

You see, it’s funny because it’s true. I’ve never designed a stop sign, but I have been in discussions that were frighteningly like these. Pass it on…SharePrintEmailDiggReddit

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Posted in advertising

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