Tag: ad agencies

barbers don’t cut their own hair

A quick follow up thought to my post last week about a PR firm’s debacle… Barbers don’t cut their own hair. The cobbler’s children have no shoes. A lawyer who represents himself has a fool for a client. And marketers

Posted in marketing, strategy Tagged with: , , , ,

social media math

This post is not about the numbers. It’s about common sense. It doesn’t really matter how many followers you have or what your Klout score is — just as long as you’re using those social media channels to engage your

Posted in advertising Tagged with: , , ,

the new principles of Advertising

Do you know someone who needs a better understanding of the “new” world of media, advertising, and PR? From 24-Jan to 13-May, I’ve been asked to teach an online course on the Principles of Advertising for Western Kentucky University. Officially,

Posted in advertising, marketing, media Tagged with: ,

do as they say not as they do

Q. — As a general rule, what industry (as a whole) has the worst web sites? A. — Ad Agencies. I’ve noticed most agency web sites have a few common characteristics: Rule #1: Flash! Staff / Management Bios: Wacky, fun,

Posted in advertising, online Tagged with: , , ,

best creative clip I’ve ever seen on YouTube

You see, it’s funny because it’s true. I’ve never designed a stop sign, but I have been in discussions that were frighteningly like these.

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cyprus snail spam

I’ve been getting alot of pitches lately in the inbox. (You know, because I’m such an A-lister.) But while the spinmeisters sending the email are working hard to find marketing/business blogs, they’re not putting much effort into the actual pitches.

Posted in online Tagged with: , , , ,

look at me!!!

So Firebrand failed. That’s amazing. Hard to believe that people don’t want to watch a show or web channel that has nothing but ads. In several of my marketing talks, I make the implicit point that no one cares about

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