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why this year’s super bowl will stink for advertising lovers

Posted on February 1, 2012 by Chris Houchens — No Comments ↓

First, a statistical tweet from the Managing Editor of Advertising Age, Ken Wheaton… Of the 30 or so non-movie brands advertising in Super Bowl, so far 13 have released the spots before the game. adage.com/superbowl — Ken Wheaton (@kenwheaton) January…

Tagged with: ad age, super bowl
Posted in advertising

caught with their pants down

Posted on March 23, 2010 by Chris Houchens

Back in February during “the big game”, there were two commercials with surprisingly similar creative executions. Both Dockers and CareerBuilder had spots that featured men without pants. If you can’t (or won’t) remember the ads, watch the Dockers ad here…

Tagged with: ad age, careerbuilder, cbs, dockers, media planning, super bowl
Posted in advertising, media

You know some of this

Posted on March 5, 2007 by Chris Houchens

Vizu Research in conjunction with Ad Age has done a blog readership study. Some interesting numbers, a few things you already knew, and some surprises: –How many and how often do people read blogs?-30.8% of blog readers read more than…

Tagged with: ad age, blogs, marketing research
Posted in online

Macy’s Anne McDonald

Posted on September 28, 2006 by Chris Houchens

Avid Shotgun Marketing Blog reader, Mark, forwarded me this Ad Age article and video link to an interview with new Macy’s CMO Anne McDonald and wondered what my thoughts are… First off, just in general, I think Federated Department Stores…

Tagged with: ad age, Anne McDonald, CMO, Macy's
Posted in marketing, strategy

Blog Archives

why this year’s super bowl will stink for advertising lovers

caught with their pants down

Power 150 marketing blogs

You know some of this

Macy’s Anne McDonald