Tag: ad age

why this year’s super bowl will stink for advertising lovers

First, a statistical tweet from the Managing Editor of Advertising Age, Ken Wheaton… Of the 30 or so non-movie brands advertising in Super Bowl, so far 13 have released the spots before the game. adage.com/superbowl — Ken Wheaton (@kenwheaton) January

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caught with their pants down

Back in February during “the big game”, there were two commercials with surprisingly similar creative executions. Both Dockers and CareerBuilder had spots that featured men without pants. If you can’t (or won’t) remember the ads, watch the Dockers ad here

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Power 150 marketing blogs

I originally showed up in the 50’s on Todd And’s Top 150 list of top media and marketing blogs after my inclusion in the Z List phenomenon. Now Todd has partnered with Advertising Age and the Power 150 is now

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You know some of this

Vizu Research in conjunction with Ad Age has done a blog readership study. Some interesting numbers, a few things you already knew, and some surprises: –How many and how often do people read blogs?-30.8% of blog readers read more than

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Macy’s Anne McDonald

Avid Shotgun Marketing Blog reader, Mark, forwarded me this Ad Age article and video link to an interview with new Macy’s CMO Anne McDonald and wondered what my thoughts are… First off, just in general, I think Federated Department Stores

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Dr. Z flops

I blogged a few weeks ago that the “Dr. Z” commercials featuring DaimlerChrysler CEO Dieter Zetsche were so bad that they were good. In reality, they were just bad. Ad Age reports that Dr. Z is a flop. Here’s what

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