Speaking Topics
Chris Houchens delivers an entertaining information-packed presentation that is results-oriented and focused. Whether he’s speaking to an audience of thousands at a major conference, teaching marketing techniques to a seminar group, or discussing marketing strategy with a few executives in a board room, Chris makes a connection to people through his honest and straightforward style. He has the ability to address complex and challenging subjects in a simple and common sense manner. He will provide marketing inspiration for your group.
Listed below are very brief overviews of some of Chris’ most requested presentations…
Brand Zeitgeist: Developing a Winning Brand Strategy
Unfortunately, the concept of "branding" has been diluted into meaningless business jargon. However, your brand is your organization’s most important asset. Every business that has customers has a brand, but not all brands are managed. A correctly developed and managed brand strategy yields long term marketing ROI. This session focuses on the importance of developing and maintaining a brand for marketing supremacy.
–What a brand is and what it is not
–Measuring the equity of your current brand
–Evolution of Mega Microbrands
–Developing a long term Brand Strategy
–Real world branding hits and misses
You can also add a book signing event onto this presentation where each of your attendees will recieve a copy of Chris’ book, Brand Zeitgeist. Ask about pricing for this optional add-on.
Big Picture Marketing
Chris’ signature keynote presentation is designed to make participants step back and take a broad look at how their marketing actually works in the real world. It takes attendees through 3 points to consider when marketing an organization and how those points affect product/service marketing, traditional advertising, PR, branding, and several other marketing topics. The key takeaway from this session is how to use all these items harmoniously to create a winning marketing mix.
Social Media : Marketing as Conversation
This is a discussion of how the new social model of the internet dubbed Web 2.0 can be used by an organization in corporate marketing efforts. The presentation will address the present and future trends of social media as a marketing tool and will highlight several real world business social media successes and failures. Participants will learn the challenges and opportunities of using social media such as Facebook and Twitter to promote their business. An online conversation is happening right now about your business. Are you participating in it?
On Target and Online : What you should be doing NOW with your Web Marketing
The constant evolution of online technology means that your internet marketing needs to keep up with the changes. Just having a website is no longer sufficient in competing for customers online (and offline). This session will focus on what an internet marketing strategy needs to look like right now and what it will need to do in the future.
–What does a website need to look like and do?
–Email marketing
–SEO (Search Engine Optimization)
–Social media (Twitter, Facebook, blogs, etc)
–Multimedia (online video, podcasts, etc)
–Online Advertising (banners, search advertising, etc)
Attendees will be presented with an online marketing checklist for evaluation of their online marketing strength.
Selling Good Works : Fundamentals of Marketing a Non-Profit Organization
Non-profit organizations are focused on helping the communities they serve. However, to effectively serve that community, there is a need to find donors, raise awareness, and find users for the organization’s mission. The challenge for most non-profits is trying to achieve multiple goals with these multiple audiences. In addition, the marketing message must stand out using limited resources in a cluttered and noisy marketplace. This session addresses the unique marketing opportunities and challenges faced by charities, public service agencies, and other types of non-profit organizations including:
–Important similarities and differences between non-profit and for-profit marketing
–How non-profits should develop a marketing plan
–Getting the message out to those who need it
–Effective ways to use a small marketing budget
–Using the web and social media to communicate
–Tracking and evaluation of non-profit marketing efforts
Great Customer Service
This session is designed to be presented to all employees that interact with customers. Employees will be taught the key elements of customer service, simple actions that can vastly improve customer service, and how they as employees are an important part of your marketing strategy. This session is quick paced and entertaining so that employees will absorb the content and be able to implement it immediately.
Customer Service starts at the top
In order to make customer service a top priority on the front lines with customers, it has to be a top priority for management. Employees can only provide the level of customer service that they’ve been enabled to do by their superiors. The success of all your marketing efforts hangs in the moments of interaction between your business and the customer. Tactics for managing that relationship and enhancing it for your benefit are discussed. This keynote is designed to help management see the effect that company policies and their individual actions and decisions will have on employees’ ability to serve customers. Attendees will learn the value of support and leadership from management on customer satisfaction, employee retention, and overall ROI.
Developing a Marketing Plan
Despite the fact that a well-conceived marketing plan can save budget while broadening reach, many organizations do not have one in place. During this hands-on session, both start-ups and established organizations will take away a step-by-step process for creating an effective, long-term strategic marketing plan. Attendees will be able to convey the importance of marketing in the business world and understand how to use the fundamentals of marketing applications in creating their own marketing plan. There will be discussion of short-term and long-term marketing strategy and business development. In addition, members will be led in an interactive demonstration of how to begin generating their marketing plan during the session. All participants will receive a marketing plan outline to take home as a template for their own plan.
Shoestring Marketing: Low Budget / High Impact Marketing
This seminar provides inspiration and actionable methods for marketing any organization within a budget. Participants will learn how to get the most “bang for their buck” and how to maximize the effectiveness and efficiency of any size marketing budget. The key takeaway from this session will be not to solely focus on what’s cheapest, but what provides the greatest overall return on investment.
–How should you develop a marketing budget?
–What are the most cost effective ways to purchase media?
–What can you get for free?
–Low budget “guerilla” marketing tactics
–Which low budget approaches work and which don’t?
–What marketing activities should you not skimp on?
–How can you track and evaluate you marketing activities?
Advertising Agency 101
This workshop is a good overall primer for advertising and media placement. Learn how to decipher all the numbers that media salespeople throw at you and get the best deals for your media dollar. What are the best times and locations for your media buy? How should you advertise online? Participants will learn the basics of layout and design, how to work with a graphic designer, the elements of a good print ad, and how to write effective copy. Learn how to make a radio commercial that sells and the essential elements of TV advertising.
Healthcare Marketing 101
Today’s medical practitioners have tapped only a small portion of the potential of healthcare marketing. This session will teach the most effective marketing tactics to use in the healthcare industry. Participants will learn the effective use of print, broadcast, and other forms of advertising in the healthcare field. Internal and external marketing issues such as effective printed materials, direct mail/database marketing, and web/internet marketing will also be discussed. Legal issues (FDA, HIPAA, etc) will be touched on as well.
Healthcare Marketing Trends
This keynote session looks at the current and potential future landscape of healthcare marketing. Several key marketing trends will be discussed as they deal with technology, HIPAA, retail sales, direct marketing, branding, and ethnic/niche marketing among others. In addition, a portion of the session will teach participants how to spot trends and shifts in the healthcare industry to keep their business ahead of the curve.
Marketer’s Guide to HIPPA
Healthcare organizations must conduct their marketing efforts while staying HIPPA compliant. But what are the HIPPA guidelines when it comes to marketing? This session teaches attendees what marketing activities can and cannot be done with regards to HIPPA. Learn how to properly gather and use patient data without running afoul of the privacy rule. And find ways to work around HIPPA to achieve healthcare marketing goals.
The marketing topic I need is not listed here
At no extra charge, a custom presentation can be created just for your organization.
