“…can’t thank you enough for your phenomenal presentation at our annual convention … Time after time, our post convention survey forms listed you as one of the biggest highlights of the week. Thanks again Chris!!! (read more testimonials)
Chris Houchens is a marketing speaker and author who combines years of real-world marketing experience with expertise in current trends to help forward thinking brands, companies, and organizations take advantage of the new realities of today’s marketing environment.
Chris offers high energy, informative, and entertaining presentations available to any size group and in any setting including conventions and trade shows, company retreats, day seminars, or any sort of corporate event. Talks can be centered around many aspects of marketing, advertising, branding, social media, sales leadership, and customer service. Chris is a reliable speaker who will make your event memorable for your attendees.
Whether he’s speaking to an audience of thousands at a major conference, teaching marketing techniques to a seminar group, or discussing marketing strategy with a few executives in a board room — Chris is a keynote speaker who makes a connection to people through his honest and straightforward style. He has the ability to address complex and challenging subjects in a simple and common sense manner. Each presentation, which is customized for your audience, is infused with energy, humor, and real world examples. Chris is a marketing speaker who delivers a message that’s straight to the point, clearly presented, and full of takeaways in a sensible down-to-earth style that is well-received by your audience.
Chris’ most popular marketing presentations and topics
Most topics below can be presented in keynotes, workshops, breakout sessions, or any form that matches your event. Prior to the event, Chris will work with you and your event planning team to develop a presentation that meets the specific needs of your group. You’ll be asked for information about the group, the overall goal of the meeting and/or conference, and the spectrum/experience of your participants so the presentation can be customized to the specific needs of your organization.
Developing a Winning Brand Strategy
Unfortunately, the concept of ‘branding’ has been diluted into meaningless business jargon. However, your brand is your organization’s most important asset. Every business that has customers has a brand, but not all brands are managed. A correctly developed and managed brand strategy yields long term marketing ROI. This session focuses on the importance of developing and maintaining a brand for marketing supremacy. Key takeaways from this presentation include:
- What a brand is (and is not)
- How branding fits into an overall marketing strategy
- The 3 essential elements in brand strategy
- Developing a brand online and in social media
- Tracking and evaluating the ROI of branding efforts
You can also add a book signing event onto this presentation where each of your attendees will recieve a copy of Chris’ book, Brand Zeitgeist. Ask about pricing for this optional add-on.
Selling. Good. Works.
Fundamentals of Marketing a Non-Profit Organization
Non-profit organizations are focused on helping the communities they serve. However, to effectively serve that community, there is a need to find donors, raise awareness, and find users for the organization’s mission. The challenge for most non-profits is trying to achieve multiple goals with these multiple audiences. In addition, the marketing message must stand out using limited resources in a cluttered and noisy marketplace. This session addresses the unique marketing opportunities and challenges faced by charities, public service agencies, and other types of non-profit organizations including:
- Important similarities and differences between non-profit and for-profit marketing
- How non-profits should develop a marketing plan
- Getting the message out to those who need it
- Effective ways to use a small marketing budget
- Using the web and social media to communicate
- Tracking and evaluation of non-profit marketing efforts
Low Budget / High Impact Marketing
This seminar provides inspiration and actionable methods for marketing any organization within a budget. Participants will learn how to get the most “bang for their buck” and how to maximize the effectiveness and efficiency of any size marketing budget. The key takeaway from this session will be not to solely focus on what’s cheapest, but what provides the greatest overall return on investment.
- How should you develop a marketing budget?
- What are the most cost effective ways to purchase media?
- What can you get for free?
- Low budget “guerilla” marketing tactics
- Which low budget approaches work and which don’t?
- What marketing activities should you not skimp on?
- How can you track and evaluate you marketing activities?
On Target and Online
What you should be doing NOW with your Web Marketing
The constant evolution of online technology means that your internet marketing needs to keep up with the changes. Just having a website is no longer sufficient in competing for customers online (and offline). This session will focus on what an internet marketing strategy needs to look like right now and what it will need to do in the future.
- What should a website look like and do?
- Email marketing
- SEO (Search Engine Optimization)
- Social media (Twitter, Facebook, blogs, etc)
- Multimedia (online video, podcasts, etc)
- Online Advertising (banners, search advertising, etc)
- Mobile (Geolocation, QR codes, etc)
Marketing through Conversation
Using Social Media to grow your business
This is a discussion of how the new social model of the internet dubbed Web 2.0 can be used by an organization in corporate marketing efforts. The presentation will address the present and future trends of social media as a marketing tool and will highlight several real world business social media successes and failures. Participants will learn the challenges and opportunities of using social media such as Facebook and Twitter to promote their business. An online conversation is happening right now about your business. Are you participating in it?
Great Customer Service
This session is designed to be presented to all employees that interact with customers. Employees will be taught the key elements of customer service, simple actions that can vastly improve customer service, and how they as employees are an important part of your marketing strategy. This session is quick paced and entertaining so that employees will absorb the content and be able to implement it immediately.
Customer Service starts at the top
In order to make customer service a top priority on the front lines with customers, it has to be a top priority for management. Employees can only provide the level of customer service that they’ve been enabled to do by their superiors. The success of all your marketing efforts hangs in the moments of interaction between your business and the customer. Tactics for managing that relationship and enhancing it for your benefit are discussed. This keynote is designed to help management see the effect that company policies and their individual actions and decisions will have on employees’ ability to serve customers. Attendees will learn the value of support and leadership from management on customer satisfaction, employee retention, and overall ROI.
Developing a Marketing Plan
Despite the fact that a well-conceived marketing plan can save budget while broadening reach, many organizations do not have one in place. During this hands-on session, both start-ups and established organizations will take away a step-by-step process for creating an effective, long-term strategic marketing plan. Attendees will be able to convey the importance of marketing in the business world and understand how to use the fundamentals of marketing applications in creating their own marketing plan. There will be discussion of short-term and long-term marketing strategy and business development. In addition, members will be led in an interactive demonstration of how to begin generating their marketing plan during the session. All participants will receive a marketing plan outline to take home as a template for their own plan.
Advertising Agency 101
This workshop is a good overall primer for advertising and media placement. Learn how to decipher all the numbers that media salespeople throw at you and get the best deals for your media dollar. What are the best times and locations for your media buy? How should you advertise online? Participants will learn the basics of layout and design, how to work with a graphic designer, the elements of a good print ad, and how to write effective copy. Learn how to make a radio commercial that sells and the essential elements of TV advertising.
Healthcare Marketing 101
Today’s medical practitioners have tapped only a small portion of the potential of healthcare marketing. This session will teach the most effective marketing tactics to use in the healthcare industry. Participants will learn the effective use of print, broadcast, and other forms of advertising in the healthcare field. Internal and external marketing issues such as effective printed materials, direct mail/database marketing, and web/internet marketing will also be discussed. Legal issues (FDA, HIPAA, etc) will be touched on as well.
Healthcare Marketing Trends
This keynote session looks at the current and potential future landscape of healthcare marketing. Several key marketing trends will be discussed as they deal with technology, HIPAA, retail sales, direct marketing, branding, and ethnic/niche marketing among others. In addition, a portion of the session will teach participants how to spot trends and shifts in the healthcare industry to keep their business ahead of the curve.
The marketing topic I need is not listed here
At no extra charge, a custom presentation can be created just for your organization. Just email Chris to discuss what you need.
Here’s what meeting planners and attendees are saying about a marketing presentation from Chris Houchens
Our Executive Directors thought your presentation was outstanding and you successfully taught them so many important tools and ideas. So thank you for putting together a great seminar.
–Joanne Schecter, Executive Vice President – AAF Club Services
Can’t thank you enough for your phenomenal presentation at our annual convention. The information contained in your presentation was the most “usable” information our franchisees received this year! Most importantly, your presentation was not a sales pitch—it was practical, excellent information delivered in an entertaining, informative way. Time after time, our post convention survey forms listed you as one of the biggest highlights of the week.Thanks again Chris!!!
–Leigh A. Woeller, Director of Franchising – Good Feet, LLC
The presentation was awesome. Attendees gave you very high ratings, indicating that they, too, loved what you had to say. (A few people rated you 10+, 12 or “excellent”)
–Art McFarlane, President – MacMichiana
Chris’ presentation on brand strategies was spot on with his concise definition of branding and provided key examples of successful branding in addition to being brutally honest regarding failed branding attempts. Chris was very engaging with our full-house audience which spurred a great question and answer session. Our March membership luncheon was a complete success thanks to Chris and his market relevant presentation.
–Thom Harris, Programs Chair — Ad Fed Baton Rouge
Chris made me realize how important it is to step back and re-examine your brand every now and then. You have to keep it current, while staying true to it. Not as easy at it sounds.
–Colleen Jackson, Communications Chair — Ad Fed Baton Rouge
No doubt you’ve filled out evaluation forms after hearing speakers at conferences and meetings. How many times have you heard a speaker who inspired you to praise the speaker? These are just some of the actual quotes that attendees wrote on evaluations and feedback surveys after hearing Chris speak.
- Wish we’d had more time with him!
- Very good info on what works best for an ad and how to get the most out of your dollars-handouts very helpful
- Received a lot of useable information
- Very informative
- Good info – GREAT handouts
- Insightful and forward thinking speaker
- Great speaker – wonderful info
- Great speaker very personable and kept me interested
- Super creative marketing speaker
- Answered questions graciously – good info
- Very willing to give as much information as possible – Lots of ideas
- Good info, handouts – received specific info
- He knew his stuff
- Good ideas and speaker was very enthused about what he was talking about
- Information useful and delivered well
- Good Info. – Reminded me of info I had forgotten
- Gave good insights on various models of marketing
- Have him back next year
- Chris really was a “Shotgun” of marketing strategies! Enjoyed!
- Good Presentation. Learned a lot. Just wish I wasn’t so tired, coming straight from lunch because this is something that is so interesting and vital to know but complex!! Thanks!
- Very good and informative about importance of marketing in health care
- Very good, excellent, well organized, comprehensive, everything fell into the organizational scheme.
- The best breakout session I’ve had in years! It delivered what was promised in conference schedule description. Very helpful!
- Very informative, good presentation
- I found it interesting that both Toyota and Old Spice try to market to the younger, hipper generation but with different strategy. Toyota kept its image but came out with the Scion while Old Spice just changed its marketing strategy. He had some guts by standing up to Starbucks and saying that they will not succeed with their cheaper line of coffee.
–David Le, Graphic Designer
- I thought he was great. As a student, he was dead on with everything we are learning in school. His points made perfect sense. He also did well at holding my attention and speaking of interesting topics.
–Emma Simon, Student
Let your group have these reactions with a keynote, seminar, or other type of speaking engagement from Chris! Contact Chris for a no-obligation speaking quote or