Comments for Shotgun Marketing Blog

Comment on united trilogy ends by Nick

Nick — Wed, 03 Mar 2010 15:04:49 +0000

Seems Dave has gotten his 15 minutes. I think I like this third song the best.

Comment on my God, they’re throwing guitars out there by Chris Houchens .:. Marketing Speaker and Author .:. united trilogy ends « Shotgun Marketing Blog

Wed, 03 Mar 2010 00:48:46 +0000

[...] Last July, I wrote a post about United Breaks Guitars. [...]

Comment on sell. don’t beg. by Advertising Marketing Blog

Advertising Marketing Blog — Fri, 26 Feb 2010 14:33:11 +0000

learn to catch a fish… don’t ask for a fish…this is true.. salesman should have dignity and trade mark… customers buy your product because he likes it and he needs your product.. not because he find you pity and hopeless

Comment on fishy facts by Twitted by shotgunconcepts

Twitted by shotgunconcepts — Wed, 17 Feb 2010 14:17:20 +0000

[...] This post was Twitted by shotgunconcepts [...]

Comment on sell. don’t beg. by Tim Holmes

Tim Holmes — Wed, 17 Feb 2010 14:00:42 +0000

i whole-heartedly agree with you. and it is also important to remain loyal to your customer base!

Comment on sell. don’t beg. by Chris Houchens

Chris Houchens — Thu, 11 Feb 2010 17:00:34 +0000

I’m not saying the salesperson should offer advice (there’s another pet peeve — ad salespeople with the title “marketing consultant”)

I’m saying the salesperson will be more successful if the client knows (or at least thinks) that the salesperson is there for more than just shaking them down to reach that month’s sales goal.

The reason those people with marketing in their title won’t take advice is that the salespeople have trained them to be on guard by continuously trying to sell irrelevant products/services that don’t meet their needs.

When a salesperson does take the time (and it does take time) to build a relationship with the client, that’s when this process works. When the salesperson takes the time to learn a little about the business and the buyer and only presents products/services that make sense to buy instead of mass faxing (this dates my local media buying days) whatever this month’s sales promotion is.

Sales are nothing more than relationships. If the inherited list is there or the salesperson works to create it, the sale is really made with the relationship. The bulk of a successful salesperson’s sales will be made off the people they have built relationships with — and who feel (real or not) that the salesperson is helping to solve their problems.

Comment on sell. don’t beg. by Mark

Mark — Thu, 11 Feb 2010 16:52:44 +0000

Finding a client that will take advice about their advertising is very very rare. They know it all. (Especially someone with “marketing” in their title.)
Name a salesperson who solves needs and works on commission. Unless they inherited an established client list, (father/kid insurance comes to mind) they will starve.
But maybe the order-takers should be allowed to starve and let the true problem-solvers make more than the CEO.
All salespeople should be paid a salary that will give them a comfortable lifestyle. Salespeople only “sell” until they reach that level anyway.

Comment on Marketing with Sally Struthers by Chris Houchens .:. Marketing Speaker and Author .:. sell. don’t beg. « Shotgun Marketing Blog

Thu, 11 Feb 2010 10:46:56 +0000

[...] from the fact that yearbook ads are not marketing (they’re donations), I may have entertained the idea of buying “an ad” if the kid had prepared SOME sort of [...]

Comment on judging the book by the cover by Chris Houchens

Chris Houchens — Mon, 01 Feb 2010 03:30:51 +0000

Thanks Kelly! The countdown to March 23rd is on!

Comment on judging the book by the cover by Kelly

Kelly — Sun, 31 Jan 2010 20:24:54 +0000

Congratulations, Chris! Looks great. Good luck on the book’s launch!

Regards,

Kelly