Category Archives: strategy

prognosticators

Posted on February 2, 2012 by Chris Houchens

It’s Groundhog Day! The day that we look to a rodent to come out of a dark hole to tell us the weather forecast. While it’s good fodder to fill up the morning zeitgeist every February 2, it’s temporal. People … Continue reading →

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the unwritten kodak bankruptcy post

Posted on January 19, 2012 by Chris Houchens

Today’s news (that we’ve seen coming for weeks) is that Kodak is bankrupt. I’m sure the SEO hungry Monday morning quarterback business and marketing bloggers living in their mother’s basements have had a post in draft mode for weeks just … Continue reading →

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brand strategy lessons from zappos cyberattack

Posted on January 16, 2012 by Chris Houchens

Online retailer Zappos has been attacked via one of their servers in Kentucky. (yes, we have servers and electricity in Ky.) Anyone who has spent any amount of time following me or listening to me speak knows I love to … Continue reading →

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white (flag) coke

Posted on December 2, 2011 by Chris Houchens

It’s something I say a lot… You don’t own your brand. You can (and should) develop a brand strategy to guide the message, but ultimately the attributes of the brand rest in the hands of the market. Coca-Cola is getting … Continue reading →

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the one about the music industry and record stores

Posted on November 27, 2011 by Chris Houchens

Several years ago as a marketing consultant, I had a few independent record stores as clients. And I’ve had several other bigger music industry clients that I’ve done marketing projects for over the years. So it was with great interest … Continue reading →

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