Back in the day, small biz owners thought they were über-clever when they named their buisness something like ‘AA Plumbers’. It was a telephone strategy so that they would appear first in the Yellow Pages or other directory listings. Flash…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
AAA Marketing
business connections
I don’t care for professional networkers … the glad handlers … the schmoozers. However, I do enjoy meeting new people who have similar professional interests. And I absolutely love meeting people who are interesting. But if our meeting feels like…
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the one where I talk about kotex
When most brands try to integrate their social media and traditional marketing, it’s … awkward. Here’s a current commercial for a brand and a product I am biologically unable to connect to: You know what helps says the hipster female…
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death of originality and creativity
One of the odder analogies I use when I teach and present is that of cooking and compression. When creating digital media, it’s best to work with the original uncompressed digital file for the best final result. Using compressed (cooked)…
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brand leadership
Strong brands have strong leaders with strong personalities. This branded leadership will help organizations succeed because the audience will have confidence that the leaders will respond to their needs. Leaders of the organization (at all levels) can influence brand perception.…
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