Nearly every microwave you see has a “popcorn button”. Nearly every package of microwave popcorn has a warning, “DO NOT USE THE POPCORN BUTTON”. It’s an impasse. The microwave has a sensor that monitors the moisture and other factors inside…
Blog Archives
united loses daughters
Forget guitars. Dave Carroll should write a song called “United loses 10-year-old girls“. Apparently, United didn’t learn anything from the United Breaks Guitars fiasco. While that story is deeply disturbing, Peter Shankman makes a good point. Your employees have to care to provide…
what customers think of your marketing and social media strategy
I enjoy reading James Lileks daily for several reasons. Foremost, he’s clever. He has the knowledge and sensibility of looking back at the past while living in the present and embracing the future. (Sounds complicated, but read him and it…
jc penney failure
I’m typically not one to root for something to fail, but I will make exceptions. Ever since the “rebranding” of JC Penney JCP back in February, I’ve boycotted the store and waited for the day that their marketing stupidity would…
Tagged with: bestof2012, customer experience, jc penney, rebrand, retail
Posted in advertising, branding, strategy
Posted in advertising, branding, strategy
crowd sourcing is the new marketing by committee
One of my most popular blog posts is my riff on “marketing by committee” which I wrote just a few months after I started this blog in 2005. I revisited the concept in relation to social media about two years…
AAA Marketing
Back in the day, small biz owners thought they were über-clever when they named their buisness something like ‘AA Plumbers’. It was a telephone strategy so that they would appear first in the Yellow Pages or other directory listings. Flash…
business connections
I don’t care for professional networkers … the glad handlers … the schmoozers. However, I do enjoy meeting new people who have similar professional interests. And I absolutely love meeting people who are interesting. But if our meeting feels like…
