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living by the sword

A little over two years ago, Morton’s steakhouse pulled off a promotional stunt that generated tons of publicity by meeting a rabid Morton’s fan (who is also a social media celebrity) at the airport with a steak dinner after he

Posted in online, strategy Tagged with: , , , , ,

department of common sense

You would think SOMEONE at the Hungry Jack organization would have spoken up and said, “If Step #2 of the directions say to let the product sit for 12 minutes, is it really a good idea to promote the 5

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15 advertising tips from David Ogilvy

David Ogilvy was brilliant and is probably spinning in his grave from the current state of advertising. Everyone in marketing or advertising should be required to read Ogilvy on Advertising. Here are 15 great quotes from him put together by

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the popcorn button

Nearly every microwave you see has a “popcorn button”. Nearly every package of microwave popcorn has a warning, “DO NOT USE THE POPCORN BUTTON”. It’s an impasse. The microwave has a sensor that monitors the moisture and other factors inside

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united loses daughters

Forget guitars. Dave Carroll should write a song called “United loses 10-year-old girls“. Apparently, United didn’t learn anything from the United Breaks Guitars fiasco. While that story is deeply disturbing, Peter Shankman makes a good point. Your employees have to care to provide

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what customers think of your marketing and social media strategy

I enjoy reading James Lileks daily for several reasons. Foremost, he’s clever. He has the knowledge and sensibility of looking back at the past while living in the present and embracing the future. (Sounds complicated, but read him and it

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jc penney failure

I’m typically not one to root for something to fail, but I will make exceptions. Ever since the “rebranding” of JC Penney JCP back in February, I’ve boycotted the store and waited for the day that their marketing stupidity would

Posted in advertising, branding, strategy Tagged with: , , , ,

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