Category Archives: online

Four Online Marketing Mistakes Small Businesses Make (And How to Avoid Them)

Posted on September 1, 2011 by Chris Houchens

The following is a guest post by digital marketing strategist Seth Spears. As a small business owner, when it comes to marketing your product or service online, there are two options: jump in feet first as an early technology adopter, … Continue reading →

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the AMWAY of Facebook

Posted on August 1, 2011 by Chris Houchens

I’m going to stop using the phrase “Don’t drink the Kool-Aid” (Flavor-Aid, actually) and I’m replacing it with “Don’t post about Zija on your Wall”. Maybe it’s just the prism that I view Facebook through, but apparently the folks up … Continue reading →

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effin yes

Posted on July 28, 2011 by Chris Houchens

Normally, if I want other people to take a look at interesting blog posts, articles, or other web fodder, I post it in my Twitter feed. (What!? You’re not following me?!) But we know that Twitter is a stream with … Continue reading →

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marketing in the stream

Posted on July 26, 2011 by Chris Houchens

Since the days of the Cluetrain, it is accepted mantra that “markets are conversations”. However, I think this idea only seeped down to the creative and strategy levels in marketing. We really need to start paying more attention to media … Continue reading →

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shoving new ideas into old boxes

Posted on June 22, 2011 by Chris Houchens

There are lots of new marketing tools popping up that you can use to send your message to your audience. So why are you repurposing this new social technology to fit your current models instead of creating new ones? Don’t … Continue reading →

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