Category Archives: media

the new principles of Advertising

Posted on December 3, 2010 by Chris Houchens

Do you know someone who needs a better understanding of the “new” world of media, advertising, and PR? From 24-Jan to 13-May, I’ve been asked to teach an online course on the Principles of Advertising for Western Kentucky University. Officially, … Continue reading →

Posted in advertising, marketing, media | Tagged , | 2 Comments

tips from a radio dinosaur

Posted on November 30, 2010 by Chris Houchens

I spent 14 years of my life behind a microphone while being exposed to RF radiation. And while it’s been a little more than 5 years since the last time I held down a regular airshift … enough time for … Continue reading →

Posted in media | Tagged , | 8 Comments

numbers are not what they used to be

Posted on May 26, 2010 by Chris Houchens

The television event is dead. After ABC heavily promoted it as the television event of the decade, the final episode of LOST on Sunday night was seen by about 13.6 million viewers. To put that in perspective, the final episode … Continue reading →

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called it

Posted on May 4, 2010 by Chris Houchens

Yesterday, in my post about the media and the Nashville floods, I suggested that maybe the lack of national media attention was due to the lag between the tuned-in minority  and the traditional media. Turns out I was right. Today … Continue reading →

Posted in media | Tagged , , | 1 Comment

you missed it

Posted on May 3, 2010 by Chris Houchens

If your only source of news is national media, you may not realize that a U.S. city was heavily damaged this weekend. Yes, the Gulf oil disaster should be the top story and the Times Square car bomb attempt was … Continue reading →

Posted in media, online | Tagged , , , | 2 Comments