Category: media

cords

Last week, every hipster and useless list website on the web were raving on how you could wrap cords around a MacBook brick. As the kids say, the meme went viral. This week, the damage control has started. Let’s look

Posted in media, online Tagged with: , ,

making the old work with the new

NBC’s Million Second Quiz was a flop. I can hear the pitch meeting now… It’s a way to combine TV watching and online participation! It’s got an online element! It’s got an app! It’s like Words with Friends! It’s the

Posted in media Tagged with: ,

just a tweet

It should be obvious to anyone by now, but real time publishing is powerful. It can also be dangerously chaotic and unreliable. There’s a wonderful example of it today with the @AP twitter hack. A single tweet made the Dow

Posted in media, online Tagged with: ,

death of the daily

Almost two years ago, I wrote a scathing review of the new iPad only newspaper “The Daily”. Today, News Corp announced they’re closing down the Daily. While I’ll stick with much of my initial critique of why it ultimately failed,

Posted in media, online Tagged with: , ,

tradition

I am a staunch traditionalist. There’s a reason things have been done the same way for a long time. It’s because those things work. Ain’t broke, don’t fix. Every year around this time, magazines and TV shows start to wear

Posted in media, other Tagged with: , , ,

monday morning quarterbacks

We’re in the 24-hour period when everyone in America is an ad critic, but it’s not as great this year. As I tweeted during the “big game”: One of the few times in recent years that the #SuperBowl game was

Posted in advertising, media Tagged with: , , ,

PR firms and bloggers are like matches and gasoline

Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it incorrectly and it blows up with disastrous consequences. I am amazed at the number of PR firms who have

Posted in marketing, media Tagged with: , , , ,