We’re in the 24-hour period when everyone in America is an ad critic, but it’s not as great this year. As I tweeted during the “big game”: One of the few times in recent years that the #SuperBowl game was…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
PR firms and bloggers are like matches and gasoline
Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it incorrectly and it blows up with disastrous consequences. I am amazed at the number of PR firms who have…
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Tagged with: bestof2011, blogs, media relations, profanity, public relations
Posted in marketing, media
Posted in marketing, media
TED2012 Full Spectrum Audition
Probably a heck of a long shot, but I’m throwing my hat in the ring for the TED open auditions. These crowdsourced TED talks are MUCH shorter versions of the regular 18 minute TED talks. They are also supposed to…
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learning marketing from local media
So your {insert local media outlet} is offering a free seminar that will “teach you how to market your business”. How benevolent of them to offer such a community service. I’m amazed at how many small businesses are suckered into…
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Tagged with: media, newspapers, radio, seminar, small business marketing, tv, yellow pages
Posted in advertising, marketing, media, speaking, strategy
Posted in advertising, marketing, media, speaking, strategy
the daily disappointment
So yesterday, I was all giddy (in a professional way) about the advent of The Daily, the world’s first news publication built specifically for a tablet (read: iPad). I actually “tuned-in” for the live stream of the launch (which began…
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