Category Archives: media

PR firms and bloggers are like matches and gasoline

Posted on October 7, 2011 by Chris Houchens

Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it incorrectly and it blows up with disastrous consequences. I am amazed at the number of PR firms who have … Continue reading →

Posted in marketing, media | Tagged , , , , | 5 Comments

TED2012 Full Spectrum Audition

Posted on April 21, 2011 by Chris Houchens

Probably a heck of a long shot, but I’m throwing my hat in the ring for the TED open auditions. These crowdsourced TED talks are MUCH shorter versions of the regular 18 minute TED talks. They are also supposed to … Continue reading →

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learning marketing from local media

Posted on February 22, 2011 by Chris Houchens

So your {insert local media outlet} is offering a free seminar that will “teach you how to market your business”. How benevolent of them to offer such a community service. I’m amazed at how many small businesses are suckered into … Continue reading →

Posted in advertising, marketing, media, speaking, strategy | Tagged , , , , , , | 2 Comments

the daily disappointment

Posted on February 3, 2011 by Chris Houchens

So yesterday, I was all giddy (in a professional way) about the advent of The Daily, the world’s first news publication built specifically for a tablet (read: iPad). I actually “tuned-in” for the live stream of the launch (which began … Continue reading →

Posted in media, online | Tagged , , , , | 2 Comments

the new principles of Advertising

Posted on December 3, 2010 by Chris Houchens

Do you know someone who needs a better understanding of the “new” world of media, advertising, and PR? From 24-Jan to 13-May, I’ve been asked to teach an online course on the Principles of Advertising for Western Kentucky University. Officially, … Continue reading →

Posted in advertising, marketing, media | Tagged , | 2 Comments