Category Archives: marketing

best of 2011

Posted on December 27, 2011 by Chris Houchens

I do it every year … [2005] [2006] [2007] [2008] [2009] [2010] … so I can’t stop now. For new readers or people who are just discovering my content, I always do a list of my favorite / top / … Continue reading →

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autopilot

Posted on November 29, 2011 by Chris Houchens

According to the press release from American Airlines, their customers should see “no change in service” related to their bankruptcy filing today. That’s a shame. Might be a good time to start delivering better service so they don’t have to … Continue reading →

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the one about the music industry and record stores

Posted on November 27, 2011 by Chris Houchens

Several years ago as a marketing consultant, I had a few independent record stores as clients. And I’ve had several other bigger music industry clients that I’ve done marketing projects for over the years. So it was with great interest … Continue reading →

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the marketer’s bookshelf

Posted on November 7, 2011 by Chris Houchens

As I consult or speak, people often ask me for marketing or business book recommendations. While I sometimes review new business books on the blog, I didn’t have a list of the classics. I thought it would be nice to … Continue reading →

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it’s always the little things

Posted on October 20, 2011 by Chris Houchens

Positive branding comes from positive customer experiences. Most of your brand is built through mundane daily customer experiences rather than polished marketing messages. The opportunity and danger in this is that there are a LOT of little things that can … Continue reading →

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