Back in the day, small biz owners thought they were über-clever when they named their buisness something like ‘AA Plumbers’. It was a telephone strategy so that they would appear first in the Yellow Pages or other directory listings. Flash…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
AAA Marketing
death of originality and creativity
One of the odder analogies I use when I teach and present is that of cooking and compression. When creating digital media, it’s best to work with the original uncompressed digital file for the best final result. Using compressed (cooked)…
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best of 2011
I do it every year … [2005] [2006] [2007] [2008] [2009] [2010] … so I can’t stop now. For new readers or people who are just discovering my content, I always do a list of my favorite / top /…
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autopilot
According to the press release from American Airlines, their customers should see “no change in service” related to their bankruptcy filing today. That’s a shame. Might be a good time to start delivering better service so they don’t have to…
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the one about the music industry and record stores
Several years ago as a marketing consultant, I had a few independent record stores as clients. And I’ve had several other bigger music industry clients that I’ve done marketing projects for over the years. So it was with great interest…
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