Category Archives: branding

brand drips

Posted on August 30, 2011 by Chris Houchens

Many small business people don’t actively get involved in managing their brand because they don’t (won’t) see the big picture of branding. Some who do see the importance of brand management get discouraged because they have a hard time getting … Continue reading →

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municipal branding comes home

Posted on June 23, 2011 by Chris Houchens

In many posts in the early years of this blog, I was (and still am) an ardent opponent of the idea of municipal branding. Municipal branding is the crazed idea that is sold by branding consultants to government leaders that … Continue reading →

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advertising lessons from coca-cola summer

Posted on June 13, 2011 by Chris Houchens

It’s summertime. I know this for two reasons: It’s hot and I’m hearing more Coke commercials on the radio. Whenever I hear Coca-Cola jingles on the radio, my mind goes back to the mid-1990s and the “Always Coca-Cola” campaign. Those … Continue reading →

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the personal branding myth

Posted on May 25, 2011 by Chris Houchens

I’m tired of the personal branding shtick. People are people. Brands are brands. Are there people who are also simultaneously brands? Sure. Madonna, Seth Godin, Lady Gaga, Warren Buffett, Oprah, Richard Branson, Steve Jobs, and many more. If you can … Continue reading →

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recycling ideas

Posted on May 3, 2011 by Chris Houchens

I led a daylong training for the Executive Directors of the American Advertising Federation back in 2008 at the AAF National Conference in Atlanta. This was their imaging for the conference: Flashforward to the present where the Wired Business Conference … Continue reading →

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