Apple wants the iPad 3 to be called the “new iPad”. This poses some questions for the future. What happens when the next incarnation of the iPad arrives? Will we call it the newer iPad? At that point, what will…
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Chris Houchens
Marketing Speaker + Marketing Author
Blog Archives
linguistical maneuvers
brand leadership
Strong brands have strong leaders with strong personalities. This branded leadership will help organizations succeed because the audience will have confidence that the leaders will respond to their needs. Leaders of the organization (at all levels) can influence brand perception.…
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brand strategy lessons from zappos cyberattack
Online retailer Zappos has been attacked via one of their servers in Kentucky. (yes, we have servers and electricity in Ky.) Anyone who has spent any amount of time following me or listening to me speak knows I love to…
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Tagged with: bran, brand strategy, communication, crisis management, cyber attack, zappos
Posted in branding, online, strategy
Posted in branding, online, strategy
white (flag) coke
It’s something I say a lot… You don’t own your brand. You can (and should) develop a brand strategy to guide the message, but ultimately the attributes of the brand rest in the hands of the market. Coca-Cola is getting…
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it’s always the little things
Positive branding comes from positive customer experiences. Most of your brand is built through mundane daily customer experiences rather than polished marketing messages. The opportunity and danger in this is that there are a LOT of little things that can…
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