Category: branding

there will always be a scar

With this new commercial, it seems that JC Penney (NOT JCP) has now fully come back to their senses… I’ve been updating my original post on the JC Penney brand debacle as they’ve come to this point. And I’m glad

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kentucky kicks a**

One of the very first blog posts I published in 2005 was a repurposing of an op-ed article I wrote for the Courier-Journal about the failure of the Unbridled Spirit “rebranding” of Kentucky. I’ve used that story many many times

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usa yesterday

In July, USA Today underwent a redesign. (For the rest of this blog post, I’ll try to avoid the phrase “rearranging the deck chairs on the Titanic”.) But while we could talk alot about the news / journalism implications of

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jc penney failure

I’m typically not one to root for something to fail, but I will make exceptions. Ever since the “rebranding” of JC Penney JCP back in February, I’ve boycotted the store and waited for the day that their marketing stupidity would

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linguistical maneuvers

Apple wants the iPad 3 to be called the “new iPad”. This poses some questions for the future. What happens when the next incarnation of the iPad arrives? Will we call it the newer iPad? At that point, what will

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brand leadership

Strong brands have strong leaders with strong personalities. This branded leadership will help organizations succeed because the audience will have confidence that the leaders will respond to their needs. Leaders of the organization (at all levels) can influence brand perception.

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brand strategy lessons from zappos cyberattack

Online retailer Zappos has been attacked via one of their servers in Kentucky. (yes, we have servers and electricity in Ky.) Anyone who has spent any amount of time following me or listening to me speak knows I love to

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