Category Archives: advertising

will volkswagen make super bowl lightning strike twice?

Posted on January 20, 2012 by Chris Houchens

Without a doubt, Volkswagen’s “The Force” was the winner of the 2011 Super Bowl the ‘big’ game™ advertising contest. I would even go as far to say that, in terms of buzz, the ad was the best ad of 2011 … Continue reading →

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oprah hates your billboard

Posted on October 17, 2011 by Chris Houchens

I don’t think Oprah would be happy that you put a QR code on a billboard. But put aside the whole distracting driving and near certain chance of death thing and just use some common sense. In this great article about … Continue reading →

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twitter gets (more) political

Posted on September 22, 2011 by Chris Houchens

Twitter has announced that they will begin accepting political ads. While anyone who has spent any time on Twitter knows it can be a politically charged environment, political advertisers need to be cautious with a media buy like this. Currently … Continue reading →

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advertising lessons from coca-cola summer

Posted on June 13, 2011 by Chris Houchens

It’s summertime. I know this for two reasons: It’s hot and I’m hearing more Coke commercials on the radio. Whenever I hear Coca-Cola jingles on the radio, my mind goes back to the mid-1990s and the “Always Coca-Cola” campaign. Those … Continue reading →

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creepy fancy feast

Posted on March 15, 2011 by Chris Houchens

The first time I saw this my immediate thought was that it was some sort of joke. But the punchline never came. It’s real. Obviously, I’m not in the target demo of “cat lady wanting love”, but I’m dumbfounded (and … Continue reading →

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