Blog Archives

About Chris Houchens

Chris Houchens is a marketing speaker and the author of Brand Zeitgeist. Follow him on Twitter or Facebook.

Here are my most recent posts

brand leadership

Posted on February 9, 2012 by Chris Houchens — No Comments ↓

Strong brands have strong leaders with strong personalities. This branded leadership will help organizations succeed because the audience will have confidence that the leaders will respond to their needs. Leaders of the organization (at all levels) can influence brand perception.…

Tagged with: apple, ford, southwest, starbucks, steve jobs, woz, zappos
Posted in branding, strategy

monday morning quarterbacks

Posted on February 6, 2012 by Chris Houchens — No Comments ↓

We’re in the 24-hour period when everyone in America is an ad critic, but it’s not as great this year. As I tweeted during the “big game”: One of the few times in recent years that the #SuperBowl game was…

Tagged with: ad design, creative, media planning, super bowl
Posted in advertising, media

prognosticators

Posted on February 2, 2012 by Chris Houchens — No Comments ↓

It’s Groundhog Day! The day that we look to a rodent to come out of a dark hole to tell us the weather forecast. While it’s good fodder to fill up the morning zeitgeist every February 2, it’s temporal. People…

Tagged with: groundhog
Posted in strategy

why this year’s super bowl will stink for advertising lovers

Posted on February 1, 2012 by Chris Houchens — No Comments ↓

First, a statistical tweet from the Managing Editor of Advertising Age, Ken Wheaton… Of the 30 or so non-movie brands advertising in Super Bowl, so far 13 have released the spots before the game. adage.com/superbowl — Ken Wheaton (@kenwheaton) January…

Tagged with: ad age, super bowl
Posted in advertising

why even buy Super Bowl airtime for ads?

Posted on January 30, 2012 by Chris Houchens — 1 Comment ↓

None of my Ferris Bueller theories panned out. Jalopnik discovered the Bueller ad was for Honda. Honda released the extended cut of their Super Bowl the ‘big’ game™ ad. It’s chock full of Ferris Bueller references (over two dozen, they…

Tagged with: Ferris Bueller, honda, media planning, super bowl
Posted in advertising