Author: Chris Houchens
Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

airquote marketing

Dear small business whose ad is featured in this photo… Firstly, you’re not “using” the right term for people to “like” your page on “Facebook”. I further “suggest” that you actually take a step back with your social marketing “strategy”

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the takeaway is to annoy them

This graphic popped up on my LinkedIn feed today. Many people were amen-ing and high-fiving the content in the post’s comments.  I suppose it backs up why I’m a horrible salesperson and why I dislike so many salespeople. Apparently, the

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are you a spammer?

People tend to think of spammers as shady dudes sending emails about questionable manhood pills and Nigerian fortunes, but there are lots of ‘legitimate’ business owners who are email spammers. It’s because of one of the primary marketing sins of

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weakest link

Most restaurant menus are bad. Really bad. If you’re a restaurateur, here are some tips to help you create your restaurant menu.

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read your veggies

After many late nights of eating ramen noodles, rolling my eyes at a publisher’s style guides, and general frustration with the book retail system while publishing Brand Zeitgeist, I swore I would never write another book. I have written another

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living by the sword

A little over two years ago, Morton’s steakhouse pulled off a promotional stunt that generated tons of publicity by meeting a rabid Morton’s fan (who is also a social media celebrity) at the airport with a steak dinner after he

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cords

Last week, every hipster and useless list website on the web were raving on how you could wrap cords around a MacBook brick. As the kids say, the meme went viral. This week, the damage control has started. Let’s look

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