Author Archives: Chris Houchens

About Chris Houchens

Chris Houchens is a marketing speaker and the author of Brand Zeitgeist. Follow him on Twitter or Facebook.

Bueller? … Bueller?

Posted on January 26, 2012 by Chris Houchens

Well. It’s starting to seem like every ad in the 2012 Super Bowl the ‘big’ game™ will involve revisiting old movies. While I’ve said Volkswagen’s ‘The Bark Side” may have some troubles, this one I’m intrigued by… While it does … Continue reading →

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will volkswagen make super bowl lightning strike twice?

Posted on January 20, 2012 by Chris Houchens

Without a doubt, Volkswagen’s “The Force” was the winner of the 2011 Super Bowl the ‘big’ game™ advertising contest. I would even go as far to say that, in terms of buzz, the ad was the best ad of 2011 … Continue reading →

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the unwritten kodak bankruptcy post

Posted on January 19, 2012 by Chris Houchens

Today’s news (that we’ve seen coming for weeks) is that Kodak is bankrupt. I’m sure the SEO hungry Monday morning quarterback business and marketing bloggers living in their mother’s basements have had a post in draft mode for weeks just … Continue reading →

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brand strategy lessons from zappos cyberattack

Posted on January 16, 2012 by Chris Houchens

Online retailer Zappos has been attacked via one of their servers in Kentucky. (yes, we have servers and electricity in Ky.) Anyone who has spent any amount of time following me or listening to me speak knows I love to … Continue reading →

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branding in the carolinas

Posted on January 3, 2012 by Chris Houchens

I rarely post about specific speaking engagements because they’re typically closed corporate events, but I wanted to alert you to two open-to-the-public events coming up in South Carolina later this month. I will be doing the evening keynote at the … Continue reading →

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