Author Archives: Chris Houchens

About Chris Houchens

Chris Houchens is a marketing speaker and the author of Brand Zeitgeist. Follow him on Twitter or Facebook.

prognosticators

Posted on February 2, 2012 by Chris Houchens

It’s Groundhog Day! The day that we look to a rodent to come out of a dark hole to tell us the weather forecast. While it’s good fodder to fill up the morning zeitgeist every February 2, it’s temporal. People … Continue reading →

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why this year’s super bowl will stink for advertising lovers

Posted on February 1, 2012 by Chris Houchens

First, a statistical tweet from the Managing Editor of Advertising Age, Ken Wheaton… Of the 30 or so non-movie brands advertising in Super Bowl, so far 13 have released the spots before the game. adage.com/superbowl — Ken Wheaton (@kenwheaton) January … Continue reading →

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why even buy Super Bowl airtime for ads?

Posted on January 30, 2012 by Chris Houchens

None of my Ferris Bueller theories panned out. Jalopnik discovered the Bueller ad was for Honda. Honda released the extended cut of their Super Bowl the ‘big’ game™ ad. It’s chock full of Ferris Bueller references (over two dozen, they … Continue reading →

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Bueller? … Bueller?

Posted on January 26, 2012 by Chris Houchens

Well. It’s starting to seem like every ad in the 2012 Super Bowl the ‘big’ game™ will involve revisiting old movies. While I’ve said Volkswagen’s ‘The Bark Side” may have some troubles, this one I’m intrigued by… While it does … Continue reading →

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will volkswagen make super bowl lightning strike twice?

Posted on January 20, 2012 by Chris Houchens

Without a doubt, Volkswagen’s “The Force” was the winner of the 2011 Super Bowl the ‘big’ game™ advertising contest. I would even go as far to say that, in terms of buzz, the ad was the best ad of 2011 … Continue reading →

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