Author: Chris Houchens
Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

browned ground

There are lots of big problems in the world. Most of them are caused by or have been exacerbated by social media. This is the one I’ll make my moral stand on. As you scroll through any feed, you often

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treat disease, not symptom

There have been lots of P.R. disasters lately (United, Pepsi, Fyre, etc). While the lesson in corporate communication on how to offer a proper apology is important, there is a more important takeaway from these dust ups. Don’t have the

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Twitter chats

There’s the infamous Saturday Night Live sketch with William Shatner appearing at a Trekkie convention and imploring them to “Get a Life!”. I now feel the same way every time I poke my head into a Twitter chat. Several years

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taco bell routine republic goes up against mcdonalds

This “Routine Republic” ad campaign by Deutsch for Taco Bell is amazing. Ad types love it because they love dystopian ads reminiscent of the ad they all worship. But the Taco Bell ad actually works too. It takes the value

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grocery marketing

Good stuff (as always) in a few paragraphs from James Lileks about how a regular shopper in a grocery store has a better grasp on consumer behavior than someone with a doctorate in Marketing. It’s a good point. I love

you’re disappointing the kids

Last Friday, Barnes & Noble (tagline: We still sell books!) hosted a nationwide “Cool off with Olaf” event that was centered around the characters and songs in Disney’s Frozen. We went because someone in our house (not me) is a

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social is a marketing tool, not a strategy

I often make the analogy that social media marketing is like building your house on land that you don’t own. To be certain, social media marketing is an essential element in today’s marketing plans, but to put all the marketing

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