browned ground

There are lots of big problems in the world. Most of them are caused by or have been exacerbated by social media.

This is the one I’ll make my moral stand on.

As you scroll through any feed, you often see cutesy time lapsed recipes like this:


Most of these are awful. They’re either too complex or overly rely on combining pre-processed foods which is not “cooking”. But I will not devolve here into the wild frontier that are online recipe comments.

Many of these posts involve ground beef. Invariably, just like the one above, the stop motion has them adding garlic, onions, salt, etc before or with the beef. They then drain the grease and LOSE ALL THE FLAVOR from those items. (Or they don’t drain which is even nastier.)

Brown ground beef first. Drain the fat. (Maybe even deglaze pan at this point.) THEN add your aromatics, spices, etc. Add ground beef back to the pan. Then continue with your madness to add your cream-of-soup, rice krispies, or whatever.

Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

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