Twitter chats

There’s the infamous Saturday Night Live sketch with William Shatner appearing at a Trekkie convention and imploring them to “Get a Life!”.

I now feel the same way every time I poke my head into a Twitter chat.

Several years ago, I participated in several chats on Twitter, especially when I was starting to promote Brand Zeitgeist. There were (and still are) several chats related to branding, marketing, and media. I found them interesting and found several followers and people to follow.

But… Somewhat then, and especially now – I find them vapid echo chambers.

Several reasons why I feel this way:

  1. It’s the same ten or twenty people in every chat – echoing the same blurbs over and over. (I’m guilty too.)
  2. They are all experts on “personal branding“.
  3. There’s no conversation among the group – but may be side conversations that take you away.
  4. Some chats post questions every 2 minutes. Some chats take the 1st 20 minutes to do “introductions”.
  5. Sometimes there’s a “guest” who is supposed to be an biz or internet celebrity (or “rockstar” as the social media kids say). This is the worst as it’s just two people talking on twitter and everyone else watching. This is a chat?

Even in this social media blurb world – surely we can have meaningful discussions that are more in depth than this – or at least some new topics? What are your opinions on Twitter Chats? Is there a better way?

Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

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