taco bell routine republic goes up against mcdonalds

This “Routine Republic” ad campaign by Deutsch for Taco Bell is amazing. Ad types love it because they love dystopian ads reminiscent of the ad they all worship. But the Taco Bell ad actually works too. It takes the value propositions of Taco Bell’s breakfast menu against McDonalds and hits the nail on the head. It’s not subtle or hard to get.

Too bad my local Taco Bell doesn’t open until 7am and the clown dictator lets me in the door as early as 5:30a. I’ve stood outside the door at 7:05am at Taco Bell while the employees inside stared at me.

I guess the ad campaign is a waste if customers can’t get inside to buy.

I’ve said it time and time again. Operations, logistics, and customer service have a bigger impact (positive or negative) on branding and marketing than most ad campaigns do.

It is a good ad though. Reminds me of 1984.

Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

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