Month: September 2013

department of common sense

You would think SOMEONE at the Hungry Jack organization would have spoken up and said, “If Step #2 of the directions say to let the product sit for 12 minutes, is it really a good idea to promote the 5

Posted in marketing, strategy Tagged with:

making the old work with the new

NBC’s Million Second Quiz was a flop. I can hear the pitch meeting now… It’s a way to combine TV watching and online participation! It’s got an online element! It’s got an app! It’s like Words with Friends! It’s the

Posted in media Tagged with: ,