it’s in bad form

this is a bad paper form. No room for e-mail address
Paper still exists. This distresses the digerati, but it’s true.
There is an unfortunate instance between the digital and paper realms that drives me crazy.
Do me a favor. If you’re whipping up a paper form that asks for someone’s email address, use the entire width of the page just for that line.
There is no way someone with big clunky penmanship will be able to write john.doe@superlongcorporation.com on a line that you’ve allotted the same space for a phone or a fax number.
Speaking of which, why are you still including a fax line on that form?

Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

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