good design and UX

ios7
I hate to be one of those redesign resistant people, but at first glance I don’t like the design changes of iOS7 announced this week at WWDC.

My displeasure comes down to the loss of skeuomorphism and the flat design.

Aesthetics are all judged by opinions. And opinions are like belly buttons, everyone has one. But design goes beyond whether you “like” something or not. Design has rules and order.

Good design is intuitive. And most of our intuition comes from our life experiences. Round colorful circles don’t tell me what something does.

Contrast, color, and hierarchy provide a means for the designer to command the places for the user’s eye to go. With no depth, everything is equal.

It all comes back to something that I’m seeing more and more of. Design for the sake of design rather than for user experience. It’s fun and feels edgy for the newly hatched designer to smear a gradient across their screen and slap a thin font on it. Not so much for the user to who has to deal with it on a daily basis.

Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

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