auto DM means you’re a snake oil salesman

Don’t auto DM people when they follow you on Twitter. It’s dumb.

What flashes of brilliance do you get from these auto-DMs? Great stuff like:

Thanks for connecting! You can also visit me on Google+, LinkedIn, my Facebook Page, etc. via my blog at {redacted}.

Advice like:

PLEASE take a moment to make sure you are using a SECURE PASSWORD–using UPPER & lower case, numbers & a symbol. DON’T GET HACKED! Thx.

And the very deep:

Thanks for the follow- Just doing my part to share whats going on in my head!

“But they’re connecting with you on a personal level in the way that only a social media connection can do!!” say the “ninjas” and “gurus” who gave the idea to these people to do this.

No, they’re not. They’re old school broadcasting a generic message to the masses. Several of these auto-DMs were sent AFTER I sent that warning tweet which means they never visited me.

And lots of people think accounts who still do this are dumb…

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Before you sign up for any “system” dealing with social media, stop and ask yourself if the same thing could be done with a generic marketing medium. If it can, maybe it’s not a good candidate for social media. Stop auto-following people back, auto DMs, and otherwise automating what should be person-to-person communication channels.

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