Month: June 2012

what customers think of your marketing and social media strategy

I enjoy reading James Lileks daily for several reasons. Foremost, he’s clever. He has the knowledge and sensibility of looking back at the past while living in the present and embracing the future. (Sounds complicated, but read him and it

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jc penney failure

I’m typically not one to root for something to fail, but I will make exceptions. Ever since the “rebranding” of JC Penney JCP back in February, I’ve boycotted the store and waited for the day that their marketing stupidity would

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crowd sourcing is the new marketing by committee

One of my most popular blog posts is my riff on “marketing by committee” which I wrote just a few months after I started this blog in 2005. I revisited the concept in relation to social media about two years

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