Month: April 2012

AAA Marketing

Back in the day, small biz owners thought they were über-clever when they named their buisness something like ‘AA Plumbers’. It was a telephone strategy so that they would appear first in the Yellow Pages or other directory listings. Flash

Posted in marketing, strategy Tagged with: ,

business connections

I don’t care for professional networkers … the glad handlers … the schmoozers. However, I do enjoy meeting new people who have similar professional interests. And I absolutely love meeting people who are interesting. But if our meeting feels like

Posted in strategy Tagged with: ,