Month: March 2012

the one where I talk about kotex

When most brands try to integrate their social media and traditional marketing, it’s … awkward. Here’s a current commercial for a brand and a product I am biologically unable to connect to: You know what helps says the hipster female

Posted in advertising, strategy Tagged with: , , ,

death of originality and creativity

One of the odder analogies I use when I teach and present is that of cooking and compression. When creating digital media, it’s best to work with the original uncompressed digital file for the best final result. Using compressed (cooked)

Posted in marketing, strategy Tagged with: ,

linguistical maneuvers

Apple wants the iPad 3 to be called the “new iPad”. This poses some questions for the future. What happens when the next incarnation of the iPad arrives? Will we call it the newer iPad? At that point, what will

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