First, a statistical tweet from the Managing Editor of Advertising Age, Ken Wheaton…
Of the 30 or so non-movie brands advertising in Super Bowl, so far 13 have released the spots before the game. adage.com/superbowl
— Ken Wheaton (@kenwheaton) January 31, 2012
…which leads to a simple thought from me:
If you open all your presents the week before Christmas, what are you going to do on Christmas morning?