Month: January 2012

why even buy Super Bowl airtime for ads?

None of my Ferris Bueller theories panned out. Jalopnik discovered the Bueller ad was for Honda. Honda released the extended cut of their Super Bowl the ‘big’ game™ ad. It’s chock full of Ferris Bueller references (over two dozen, they

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Bueller? … Bueller?

Well. It’s starting to seem like every ad in the 2012 Super Bowl the ‘big’ game™ will involve revisiting old movies. While I’ve said Volkswagen’s ‘The Bark Side” may have some troubles, this one I’m intrigued by… While it does

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will volkswagen make super bowl lightning strike twice?

Without a doubt, Volkswagen’s “The Force” was the winner of the 2011 Super Bowl the ‘big’ game™ advertising contest. I would even go as far to say that, in terms of buzz, the ad was the best ad of 2011

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the unwritten kodak bankruptcy post

Today’s news (that we’ve seen coming for weeks) is that Kodak is bankrupt. I’m sure the SEO hungry Monday morning quarterback business and marketing bloggers living in their mother’s basements have had a post in draft mode for weeks just

Posted in online, strategy Tagged with: ,

brand strategy lessons from zappos cyberattack

Online retailer Zappos has been attacked via one of their servers in Kentucky. (yes, we have servers and electricity in Ky.) Anyone who has spent any amount of time following me or listening to me speak knows I love to

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branding in the carolinas

I rarely post about specific speaking engagements because they’re typically closed corporate events, but I wanted to alert you to two open-to-the-public events coming up in South Carolina later this month. I will be doing the evening keynote at the

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