Twitter has announced that they will begin accepting political ads. While anyone who has spent any time on Twitter knows it can be a politically charged environment, political advertisers need to be cautious with a media buy like this.
Currently 85 senators, 360 house members, 42 governors and all major presidential candidates have a Twitter handle.
Those numbers immediately cause me to think of a question with other numbers. What are 15 senators, 75 representatives, and 8 governors waiting for?
Twitter and other forms of new media are a good way to communicate with constituents and potential voters.
But most politicians are used to one-way communication. As they venture out into social media because some consultant told them to, a disaster is in the making for many of them. Usually when politicians wade into new communication waters, there are gaffes like email spam or telemarketing scams.
Political media buys on social networks, especially Twitter, will be hijacked by the opposition. The buyer should expect this and plan accordingly.